Brand design and digital products
About
I believe a brand is like a person, and that like any person, before getting dressed, it needs a character.
Sebastiano Cullemi
Senior Brand Designer
Freelance with over 13 years across brand identity, UX/UI design and web development. I follow projects the whole way: from visual strategy and brand positioning to the technical build. That is what lets me work as a partner rather than a pair of hands.
Location
Currently: Sicily, Italy
Previously: Oslo, Norway
Reading
Susan Cain: Bittersweet
Carl Jung: Man and His Symbols
Off work
Oil painting
Piano
Outdoors
About me
Sicilian, born in ’92. As a child I wanted to be a scientist, then a painter, and I ended up a designer. Curious traveller, in love with nature, the outdoors and the Nordic countries.
What I stand for
01
Shaper
I turn vision, words and concepts into shapes, colours and a visual language that tells your brand’s story and values properly.
02
Experience
13 years freelance across brand identity, packaging, user interfaces and web development.
03
Creative
My creative view comes from an art background and from staying curious.
04
Dependable
Not a pair of hands, but a partner you can trust while your brand is born or grows.
05
Dynamic
I work deep on brand identity, and wide when it is needed, to cover every stage of the project.
06
Curious
One more question helps you see the road ahead for your project, and helps me learn something new.
My archetypes
50%
The Magician
Personality
Creative and mysterious, makes real what seems out of reach. Sparks wonder through a vision of its own.
Strengths
Turns ideas and visions into reality.
Weaknesses
Can raise suspicion or come across as cryptic.
30%
The Creator
Personality
Free spirit and visionary, breaks conventions and builds new realities. Creativity is the engine.
Strengths
Breaks the mould with brilliant ideas.
Weaknesses
Can seem eccentric or hard to follow.
20%
The Explorer
Personality
Loves the journey, the unknown and freedom, drawn to adventure and discovery.
Strengths
Encourages change and discovery.
Weaknesses
Risks underrating the dangers.
Let’s talk about your project
A 30-minute call to get to know your project and weigh up its potential, together.