A rebellious personal brand for Asja: social media strategist for companies and professionals.

About

Asja Spataro is a social media strategist, but not in the way that is in fashion. She helps small companies and freelancers turn social into a clear, useful, sustainable tool that brings conversations and clients, not just numbers to show off in stories.

The pyramid of values

A brand’s values define how a brand behaves, how it decides and how it relates to people, before anything it says or sells.

They are working principles that guide behaviour, strategic choices and tone of voice.

The brand archetypes

Archetypes are universal models used to describe the behaviour and the personality of an individual.

Applied to branding, they help communicate a brand’svalues, its aspirations and its essence clearly.

50%
The Rebel
Personality
Impulsive and revolutionary, it likes to stand apart and break the rules. It stands for energy, dissent and change.
Strengths
Challenges the system with creativity and force.
Weaknesses
Risks alienating people or being read as destructive.
30%
The Caregiver
Personality
Offers unconditional support and protection. Reassuring and dependable, it brings empathy and safety to the people around it.
Strengths
Builds trust and solid relationships.
Weaknesses
Can be too protective or limiting.
20%
The Everyman
Personality
Grounded and approachable, it favours function and closeness to people. It is the everyday point of reference.
Strengths
Dependable and always there in daily life.
Weaknesses
Can seem plain or short on innovation.

Brand promise

I help companies and professionals build social strategies and content that bring clarity and clients, not just numbers.

Colour palette

Calm Rebellion

The mark

The concept comes from the “rebellious” spelling of the name Asja, with a “J” where an “I” would be. The graphic element marks the word as “wrong”, the way a text editor would.