Brand identity for Luvipo: a tour operator for tailor-made luxury travel.

About

Luvipo is the partner of choice for a new generation of discerning travellers: refined, aware, demanding, looking not only for luxury experiences but for a personal view of the world. The brand’s value is not the “where”, it is the “how” and the “why”.

The pyramid of values

A brand’s values define how a brand behaves, how it decides and how it relates to people, before anything it says or sells.

They are working principles that guide behaviour, strategic choices and tone of voice.

The brand archetypes

Archetypes are universal models used to describe the behaviour and the personality of an individual.

Applied to branding, they help communicate a brand’svalues, its aspirations and its essence clearly.

50%
The Ruler
Personality
Ambitious and determined, it carries authority and prestige. It leads the market with order and rigour.
Strengths
Holds leadership and influence.
Weaknesses
Can come across as distant or authoritarian.
30%
The Explorer
Personality
Loves the journey, the unknown and freedom, drawn to adventure and discovery.
Strengths
Encourages change and discovery.
Weaknesses
Risks underrating the dangers.
20%
The Lover
Personality
Seductive and refined, always at the centre of attention. It plays with mystery and desire.
Strengths
Creates desire and irresistible attraction.
Weaknesses
Can become narcissistic or manipulative.

Brand promise

We design journeys that happen only once: tailor-made experiences, private access and absolute care, for people who want to see the world in a way no one else will.

Colour palette

Logotype

Concept and construction of the mark

The North Star: an eternal symbol of orientation, vision and quiet authority in the night sky.

For a brand, the North Star is not only a reference to geography or navigation: it is a metaphor for the role Luvipo takes in its clients’ lives, a fixed point, safe and recognisable, that guides without intruding and lights the way without dazzling.

In practice: personal direction for the client, permanence and reliability, quiet exclusivity.