Brand design and digital products
Traction labs
A brand identity between neuroscience and business growth.
About
The pyramid of values
A brand’s values define how a brand behaves, how it decides and how it relates to people, before anything it says or sells.
They are working principles that guide behaviour, strategic choices and tone of voice.
The brand archetypes
Archetypes are universal models used to describe the behaviour and the personality of an individual.
Applied to branding, they help communicate a brand’svalues, its aspirations and its essence clearly.
50%
The Magician
Personality
Creative and mysterious, makes real what seems out of reach. Sparks wonder through a vision of its own.
Strengths
Turns ideas and visions into reality.
Weaknesses
Can raise suspicion or come across as cryptic.
30%
The Sage
Personality
Dependable and thoughtful, its knowledge is a beacon for anyone looking for answers. Offers a clear view and guidance grounded in logic.
Strengths
Offers dependable guidance and knowledge.
Weaknesses
Can come across as distant or know-it-all.
20%
The Ruler
Personality
Ambitious and determined, it carries authority and prestige. It leads the market with order and rigour.
Strengths
Holds leadership and influence.
Weaknesses
Can come across as distant or authoritarian.
Brand promise
Colour palette
Alchimia Cognitiva
- #9997AE#4A4770Zenit#1D194C#17143D#0D0B22
- #B1BEFA#6177E1Intuizione#3A55DA#2E44AE#1A2662
- #E9BAFF#D885FFAura#CE66FF#A552CC#5D2E73
- #F8BBAD#F3876DImpulso#F06949#C0543A#6C2F21
Logotype
The logotype is the word “TractionLabs” set in “Giorgio Sans Bold”.
Concept and construction of the mark
Every transaction has two players: the one who offers and the one who decides. TractionLabs is born exactly at that point of contact, where neuroscience turns the encounter into understanding.
Visual semantics
Mark, logotype and payoff
Let’s talk about your project
A 30-minute call to get to know your project and weigh up its potential, together.