Every journey starts undefined. Undef® begins there: an app to plan your trips and keep them ready for the right moment.

About

Undef® is a digital platform for people who want to live travel as personal discovery, unfiltered, in touch with themselves, with others and with nature.

It is not just a travel planning app. It is the bridge between wanting to go and going.

The pyramid of values

A brand’s values define how a brand behaves, how it decides and how it relates to people, before anything it says or sells.

They are working principles that guide behaviour, strategic choices and tone of voice.

The brand archetypes

Archetypes are universal models used to describe the behaviour and the personality of an individual.

Applied to branding, they help communicate a brand’svalues, its aspirations and its essence clearly.

50%
The Explorer
Personality
Loves the journey, the unknown and freedom, drawn to adventure and discovery.
Strengths
Encourages change and discovery.
Weaknesses
Risks underrating the dangers.
30%
The Sage
Personality
Dependable and thoughtful, its knowledge is a beacon for anyone looking for answers. Offers a clear view and guidance grounded in logic.
Strengths
Offers dependable guidance and knowledge.
Weaknesses
Can come across as distant or know-it-all.
20%
The Caregiver
Personality
Offers unconditional support and protection. Reassuring and dependable, it brings empathy and safety to the people around it.
Strengths
Builds trust and solid relationships.
Weaknesses
Can be too protective.

Brand promise

Undef® travels with you as an emotional and practical compass, giving you the tools to organise, plan and remember your journeys.

Colour palette

Terre Indefinite

#C3CECC
#869E99
#4A6E66
Foresta del nord#004D43
#0B3129
#08251F
#061814
#F5D7C4
#EBB08A
#E18850
Terra del sud#E47724
#AC4D11
#813A0D
#562608
#F7FAF1
#F0F6E4
#E8F1D6
Alba di brina#E5EFD3
#C0D2B2
#A1B89B
#829D85

Logotype

Payoff

Concept and construction of the mark

The mark is a navigation pointer aimed north-west, with a semicircle that stands for the radar sweep. A second, reinforcing arrow is cut out of the negative space.

Full lockup

App icon

The Undef icon on a phone screen, next to the App Store badge

App Store screens

The three promotional Undef screens for the App Store

Splash pages

The Undef home screen: trip in progress, planning tools and saved places

Undef trip cards, stacked one over the other

Let’s talk about your project

A 30-minute call to get to know your project and weigh up its potential, together.

Book an intro call